Copywriter & CRO advisor

I’ve helped over 40 companies convert more website visitors into paying customers with convincing website copy, clear content and detailed design advice.

Making websites convert since 2019

Looking for a freelance writer with technical knowledge of finance, taxes, startup investing or card payments? I specialise in converting website copy and SEO content for fintech and startup-related companies. Agencies love working with me too, because I meet deadlines and communicate clearly.


Two simultaneous projects with ambitious fintech startups sparked my interest in this space. Since, I’ve worked with fintech companies like Soldo and AspireApp.


I’m passionate about investing, and even more about startup investing. I’ve written content about startups and investing for companies like LatamList, Latitud, AspireApp and WinWinner.

Freelance Life

Apart from helping companies with their B2B communication, I love sharing experiences with fellow freelancers. I’ve written about it on Medium and for companies like Malt.

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Original content (Dutch or English)

I'll write high-quality (SEO) content for fintech companies or organisations related to start-ups and freelance work.

website template with feedback

Conversion rate optimisation

I'll review your website and recommend changes and additions to copy and UX so you get more sales.

website template

Website copy from scratch

I'll write copy for your brand new website in a way that puts the customer first because that's what they expect.

Some projects I've worked on

Lieselot Huysman — Founder at Fluo

"Kjell is a great copywriter and his experience with B2B websites really came in handy for our projects at Fluo. The quality of his texts is high, but next to that he is also fast and flexible. With his calm and composed personality, he is a great guy to work with!"

Ben Putano — Founder at Damn Gravity

"I would definitely work with Kjell again on any writing related topic, especially in the non-fiction space for entrepreneurs, business, creative work, marketing... He is a great copywriter, great editor and just a great person to have on your team."

Nat Miletic — CEO of Clio Websites

"Working with Kjell on content for my blog has been an awesome experience. We worked together on a number of projects and he knocks it out of the park each and every time. We will continue to work together on future projects. I highly recommend his services without reservation!"

Hi, I’m Kjell.

I’m a freelance writer and creator based in Belgium.

In 2016, I left everything behind for a gap year full of adventures and experiences. It took me to the UK, Uganda and Bolivia.

That’s the year I started writing online. And things have changed a lot since. In 2017, I met my wife. In 2019, I got paid to write. In 2021, I got married and became a dad.

And in 2022, I started The Copy Galaxy, my own primary resource for web copy inspiration and best practices.

Check my NOW page to see what I’m up to these weeks.

Kjell Vandevyvere freelance schrijver

Want to work with me?


  1. Schedule a free call with me or send me an email.
  2. We’ll discuss your project and requirements; I’ll send you a few onboarding questions.
  3. I’ll deliver the copy or content as requested by your reasonably assigned deadline. I can work with a designer or alone.
  4. If needed, I’ll do up to two rounds of reviews free of charge. (Extra rounds are charged at an hourly rate of €90.)

I will communicate clearly and deliver the best possible work based on your instructions and information. I’ve never missed a deadline, and I won’t miss yours.

I don’t have fixed rates because every project is different. I do have a minimum rate of €500 per project. 

It depends. Sometimes I can start the next week, or sometimes it can take up to six weeks. That gives you plenty of time to complete my onboarding form and prepare any necessary documents to get started.

I have designed my own websites completely alone, so I have the required skills to create a simple WordPress website. I also create Carrd landing pages. For bigger websites, you’re better off with a true website designer.