Kjell Vandevyvere
Start-up marketer and curious mind
Fractional Marketing
I work as a fractional marketing manager or product marketeer for SaaS, fintech or deeptech companies. Currently working for Willow, SOFICO and ZYGO.
"Vibe Coding"
As often as possible, I try to explore the AI possibilities in the world of marketing.
Impact through social media
Second attempt at a podcast, launched in 2025. Interviewed impact founders about how they use social media. It’s on Substack, if you’re curious.
Copy notes
Before the days of AI, I gathered copywriting tips and web design best practices on www.thecopygalaxy.com
Coffee & Pens
In 2021 – 2022, I interviewed 25 self-published authors about their books. Favourite guest? April Dunford.
More on www.coffeeandpens.com
Top Three Guide
My first digital project, together with my buddy Loki. Learned lots about SEO while digging deep into productivity research.
Top productivity tips on www.topthreeguide.com
Posts
These posts are a mix of advice I want to share with founders, marketeers and fellow copywriters, and personal resources. You might find my favourite recipes here, for example. I couldn’t think of an easier way to save them for myself and like this, someone like you might benefit from them too.
Categories
Ultimate SEO Guide for Beginners
The Ultimate SEO Guide For Anyone Who Finally Wants To Understand How It Works Discover everything from basic SEO strategy to advanced tips that will
Why Your Startup Content Strategy Fails and How To Fix It
A deep dive into startup content strategy: my experiences of why startups fail at content marketing, where things go wrong and how to fix it.
How I publish one success story every single week (and how you can too)
Since April 2025, I’ve published a new case study every single week. That’s nearly 20 unique customer stories that our sales team can use daily
How social media shaped my career and changed my life
Five years ago, I was living in Bolivia. I was working as a teacher and living a fairly normal life until the pandemic hit and
Some thoughts on business and marketing
With AI rapidly taking over many of our tasks, I believe it’s more important than ever to stay focused on what truly matters and what
Preparing a 30-day Veggie Challenge
In the month of March, I won’t be eating meat. Here’s a short post about the little research I’ve been doing going into this veggie challenge.
Apply These UX Laws to Increase Your Conversions
Optimising conversions has a lot to do with creating a better user experience. Follow these 10 UX rules to improve tour website’s conversion rate.
How to Do Target Audience Research in 3 Simple Steps
Target audience research is an often overlooked yet crucial phase of any website copy project. Figuring out how to do audience research won’t only help
