Copywriter and CRO expert
Together with my friends Amer and Edin, I’ve started a local web design agency. Too often, local business websites aren’t made with the right goals in mind. The website looks good but the copy is bad and there is little to no increase in sales. We want to change that for small and medium-sized businesses.
Find out more on www.poppywebsites.be (if you speak Dutch)
Website copy and UX advice
I analyse home pages and explore opportunities to improve copy, design, UX and positioning so companies can convert more website visitors.
You can also find quick tips based on common mistakes and UX best practices.
And there’s a swipe file with the best bits if design I find online.
Advice about habits and flow based on science
There’s lots of bullshit online about productivity and flow. So Loki and I decided to dig deeper and find out the truth. We’ve read dozens of research articles and compiled top three tips on a range of topics such as habits, flow and reading comprehension.
Podcast with self-published authors
Self-publishing a book is an enormous adventure. I admire people who do it all on their own: marketing, writing, editing, selling…
I’ve interviewed two dozens authors about their books and writing processes. The list includes people like Steph Smith, April Dunford and Rob Fitzpatrick.
A deep dive into startup content strategy: my experiences of why startups fail at content marketing, where things go wrong and how to fix it.
Target audience research is an often overlooked yet crucial phase of any website copy project. Figuring out how to do audience research won’t only help
Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn how to use AIDA, PASO, FAB, PPPP, ACCA and BAB.