Digital marketer specialising in copy and conversions.
Father of two. Passionate about football and books.
I help fintech (and SaaS) companies with website copy, CRO, content and SEO. My client list includes Soldo, Aspire App, Accountable.eu, Winwinner, Hypotheek.winkel, Adfonic, Taxfix and dozens of other companies from around the globe.
Poppy Websites is a boutique web design agency helping early-stage startups with their first or second website.
I’m bundling my experience in copy with a developer and designer to fintech, SaaS and media companies.
Website copy and UX advice
I analyse home pages and explore opportunities to improve copy, design, UX and positioning so companies can convert more website visitors.
You can also find quick tips based on common mistakes and UX best practices.
And there’s a swipe file with the best bits if design I find online.
There’s lots of bullshit online about productivity and flow. So Loki and I decided to dig deeper and find out the truth. We’ve read dozens of research articles and compiled top three tips on a range of topics such as habits, flow and reading comprehension.
Self-publishing a book is an enormous adventure. I admire people who do it all on their own: marketing, writing, editing, selling…
I’ve interviewed 25 authors about their books and writing processes. The list includes people like Steph Smith, April Dunford and Rob Fitzpatrick.
A deep dive into startup content strategy: my experiences of why startups fail at content marketing, where things go wrong and how to fix it.
Target audience research is an often overlooked yet crucial phase of any website copy project. Figuring out how to do audience research won’t only help
Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn how to use AIDA, PASO, FAB, PPPP, ACCA and BAB.