Marketing, positioning, the craft of writing, what AI actually changes about the work, and the occasional personal detour.https://kjellv.com/en-gbhttps://kjellv.com/blog/copywriting-techniques/https://kjellv.com/blog/copywriting-techniques/Positive framing, power words, headline formulas and the two words to delete from your mission. The copywriting techniques I keep using, with examples.Wed, 02 Sep 2026 00:00:00 GMThttps://kjellv.com/blog/customer-research-for-copy/https://kjellv.com/blog/customer-research-for-copy/Where to find the customer language that makes copy work, plus the questions worth asking on a customer call and how to turn a transcript into copy.Tue, 25 Aug 2026 00:00:00 GMThttps://kjellv.com/blog/persuasion-and-trust/https://kjellv.com/blog/persuasion-and-trust/Social proof, ratings, testimonials, risk reduction, objections and pricing psychology: the tactics that make a visitor trust you enough to buy.Thu, 16 Jul 2026 00:00:00 GMThttps://kjellv.com/blog/ux-decisions-are-conversion-decisions/https://kjellv.com/blog/ux-decisions-are-conversion-decisions/Great copy only works if people can find it and act on it. Buttons, contrast, menus and choice counts: the design fixes that get your words read.Thu, 11 Jun 2026 00:00:00 GMThttps://kjellv.com/blog/how-i-use-ai-for-b2b-marketing/https://kjellv.com/blog/how-i-use-ai-for-b2b-marketing/AI for B2B marketing in 2026: 94% of marketers will use it. The differentiator isn't adoption, it's autonomy. Here's the ladder, and where to climb.Mon, 04 May 2026 00:00:00 GMThttps://kjellv.com/blog/startup-positioning-statement-three-customers/https://kjellv.com/blog/startup-positioning-statement-three-customers/How to write a startup positioning statement with only 3 customers. A founder-friendly framework for sharp positioning before product-market fit.Sat, 25 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/do-everything-trap-multi-channel-marketing/https://kjellv.com/blog/do-everything-trap-multi-channel-marketing/Most startup marketing strategy mistakes come from running five channels at once with no positioning underneath. Here's how to pick one and prove it.Fri, 24 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/why-your-startup-content-strategy-isnt-working/https://kjellv.com/blog/why-your-startup-content-strategy-isnt-working/Most startup content strategies fail for the same reason: they start with a channel, not a customer. Here's what to fix first.Wed, 22 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/how-to-define-your-icp/https://kjellv.com/blog/how-to-define-your-icp/Most early-stage B2B tech founders don't define their ICP: their ICP finds them. Here's how to turn accidental customers into a deliberate target.Wed, 15 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/founder-led-sales-from-0-to-50-customers/https://kjellv.com/blog/founder-led-sales-from-0-to-50-customers/Founder-led sales isn't a fallback while you can't afford a rep. It's a strategic advantage: if you do it deliberately. Here's the playbook.Wed, 01 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/how-to-write-a-messaging-guide/https://kjellv.com/blog/how-to-write-a-messaging-guide/Most messaging guides collect dust because they're full of principles instead of sentences. Here's what to put in one that actually gets opened.Wed, 01 Apr 2026 00:00:00 GMThttps://kjellv.com/blog/how-to-audit-your-positioning/https://kjellv.com/blog/how-to-audit-your-positioning/Traffic but no conversions. Demos but no closes. Often the problem isn't the product or the sales process — it's the positioning. Here's how to diagnose it.Wed, 18 Mar 2026 00:00:00 GMThttps://kjellv.com/blog/how-to-map-your-customer-journey/https://kjellv.com/blog/how-to-map-your-customer-journey/Most customer journey frameworks assume you have analytics and months of data. Pre-revenue, you have none of that. Here's how to map the journey anyway.Wed, 11 Mar 2026 00:00:00 GMThttps://kjellv.com/blog/how-to-build-a-content-engine/https://kjellv.com/blog/how-to-build-a-content-engine/Most founders can't sustain a content strategy because it was built to run at full speed or not at all. Here's how to design one that survives real life.Wed, 25 Feb 2026 00:00:00 GMThttps://kjellv.com/blog/linkedin-for-b2b-saas-founders/https://kjellv.com/blog/linkedin-for-b2b-saas-founders/You don't need daily inspirational content to make LinkedIn work. Here's the version that builds pipeline without becoming a full-time job.Wed, 18 Feb 2026 00:00:00 GMThttps://kjellv.com/blog/how-i-publish-one-success-story-every-single-week-and-how-you-can-too/https://kjellv.com/blog/how-i-publish-one-success-story-every-single-week-and-how-you-can-too/Since April 2025, I’ve published a new case study every single week. That’s nearly 20 unique customer stories that our sales team can use daily to book demos…Wed, 24 Sep 2025 00:00:00 GMThttps://kjellv.com/blog/how-social-media-shaped-my-career-and-changed-my-life/https://kjellv.com/blog/how-social-media-shaped-my-career-and-changed-my-life/Five years ago, I was living in Bolivia. I was working as a teacher and living a fairly normal life until the pandemic hit and everything turned upside down…Thu, 04 Sep 2025 00:00:00 GMThttps://kjellv.com/blog/top-3-tools-for-building-your-linkedin-personal-brand/https://kjellv.com/blog/top-3-tools-for-building-your-linkedin-personal-brand/LinkedIn has become the place for entrepreneurs, sales leaders, and managers to showcase expertise and grow their networks. But consistently creating quality…Wed, 21 May 2025 00:00:00 GMThttps://kjellv.com/blog/some-thoughts-on-business-and-marketing/https://kjellv.com/blog/some-thoughts-on-business-and-marketing/With AI rapidly taking over many of our tasks, I believe it’s more important than ever to stay focused on what truly matters and what is the right way of…Fri, 08 Nov 2024 00:00:00 GMThttps://kjellv.com/blog/veggie-challenge/https://kjellv.com/blog/veggie-challenge/In the month of March, I won’t be eating meat. Here’s a short post about the little research I’ve been doing going into this veggie challenge.Wed, 28 Feb 2024 00:00:00 GMThttps://kjellv.com/blog/apply-these-ux-laws-to-increase-your-conversions/https://kjellv.com/blog/apply-these-ux-laws-to-increase-your-conversions/Optimising conversions has a lot to do with creating a better user experience. Follow these 10 UX rules to improve tour website’s conversion rate.Fri, 01 Dec 2023 00:00:00 GMThttps://kjellv.com/blog/target-audience-research/https://kjellv.com/blog/target-audience-research/Target audience research is an often overlooked yet crucial phase of any website copy project. Figuring out how to do audience research won’t only help you…Thu, 13 Jul 2023 00:00:00 GMThttps://kjellv.com/blog/fantastic-formulas/https://kjellv.com/blog/fantastic-formulas/Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn…Fri, 23 Jun 2023 00:00:00 GMThttps://kjellv.com/blog/seo-guide-for-beginners/https://kjellv.com/blog/seo-guide-for-beginners/The Ultimate SEO Guide For Anyone Who Finally Wants To Understand How It Works Discover everything from basic SEO strategy to advanced tips that will help you…Tue, 21 Jun 2022 00:00:00 GMThttps://kjellv.com/blog/why-startup-content-strategies-fail/https://kjellv.com/blog/why-startup-content-strategies-fail/A deep dive into startup content strategy: my experiences of why startups fail at content marketing, where things go wrong and how to fix it.Fri, 03 Jun 2022 00:00:00 GMThttps://kjellv.com/blog/starting-an-interview-podcast/https://kjellv.com/blog/starting-an-interview-podcast/Tips and tricks on how to start an interview podcast. Based on my experiences, conversations and reading of relevant books.Sun, 10 Apr 2022 00:00:00 GMThttps://kjellv.com/blog/27-book-marketing-ideas/https://kjellv.com/blog/27-book-marketing-ideas/27 writing tips and book marketing ideas for those struggling to turn their first book into something tangible and worth buying.Sat, 26 Feb 2022 00:00:00 GMThttps://kjellv.com/blog/kjells-2021-review/https://kjellv.com/blog/kjells-2021-review/2021 in review. Things that worked, things that didn’t and a lot of other details that may matter to some but not to others.Sun, 02 Jan 2022 00:00:00 GMThttps://kjellv.com/blog/more-is-less/https://kjellv.com/blog/more-is-less/In the past year, I made many things happen. But at the same time, I was running away from life. I was always staying busy. Hustling, as they say. Every dead…Sun, 19 Dec 2021 00:00:00 GMThttps://kjellv.com/blog/how-to-make-sure-your-online-writings-fulfil-their-purpose/https://kjellv.com/blog/how-to-make-sure-your-online-writings-fulfil-their-purpose/You spend hours writing. You pour your heart out trying to make an impact. For someone, for you, for your business. But no matter how hard you try, it doesn’t…Wed, 17 Nov 2021 00:00:00 GMThttps://kjellv.com/blog/writing-clearly/https://kjellv.com/blog/writing-clearly/The more you learn about the writing craft, the harder it seems. Back in kindergarten and the early days of primary school, you learnt how to hold a pencil…Fri, 12 Nov 2021 00:00:00 GMThttps://kjellv.com/blog/from-niche-to-personal-brand/https://kjellv.com/blog/from-niche-to-personal-brand/Niches are a blessing and a curse. Finding their niche has been a welcome boost for many creators. But for how many has it been a roadblock? How many gave up…Sat, 21 Aug 2021 00:00:00 GMThttps://kjellv.com/blog/short-bio/https://kjellv.com/blog/short-bio/A short bio about the last five years of my life. How small things had big influences. And how I became a freelance writer.Tue, 10 Aug 2021 00:00:00 GMThttps://kjellv.com/blog/28-lessons-about-life/https://kjellv.com/blog/28-lessons-about-life/Today, I’ve completed 28 laps around the sun. Here are 28 things I’ve learned on that journey (in no particular order). It’s ok to change your mind. I thought…Wed, 07 Jul 2021 00:00:00 GMThttps://kjellv.com/blog/just-start-doing-it/https://kjellv.com/blog/just-start-doing-it/I just found one of the best productivity hacks yesterday. Kind of random. Now, this isn’t something extraordinary. Actually, it’s rather simple. And this is…Tue, 22 Jun 2021 00:00:00 GMThttps://kjellv.com/blog/lines-of-writing-advice/https://kjellv.com/blog/lines-of-writing-advice/This is a list of the best writing tips on the internet. It’s a mix of common advice and personal insights from famous and not-so-famous authors.Tue, 27 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/david-perells-three-plates-of-ideas/https://kjellv.com/blog/david-perells-three-plates-of-ideas/David Perell says online writers should serve three plates of ideas: samples, appetizers and the main course.Sun, 25 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/control-distractions-at-home/https://kjellv.com/blog/control-distractions-at-home/How I set up my virtual, mental and physical environments to control distractions while working from home.Fri, 23 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/the-best-way-to-say-it-joshua-lisec/https://kjellv.com/blog/the-best-way-to-say-it-joshua-lisec/This is a review of Joshua Lisec’s course: The Best Way to Say it: How to Write Anything From Blogs to Books with Epic Persuasion Joshua Lisec is the world’s…Thu, 22 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/write-this-not-that-joshua-lisec/https://kjellv.com/blog/write-this-not-that-joshua-lisec/This is a review of Joshua Lisec’s course: Write This, Not That: The 45 Anti-Persuasion Mistakes You’re Making (And How To Fix Them). It’s the perfect starter…Thu, 22 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/writing-a-blog-post/https://kjellv.com/blog/writing-a-blog-post/A step by step guide to writing a blog post or essay: from idea generation and research to putting everything together.Mon, 05 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/how-to-review/https://kjellv.com/blog/how-to-review/How to review your draft? Follow these four steps to turn your early draft into the best thing you’ve ever written.Sat, 03 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/words-to-avoid/https://kjellv.com/blog/words-to-avoid/An overview of words to avoid when you write an essay. Deleting these words adds reduces the fluff and adds a lot of clarity.Thu, 01 Apr 2021 00:00:00 GMThttps://kjellv.com/blog/write-with-clarity/https://kjellv.com/blog/write-with-clarity/Clarity makes your writing stand out. Use these five simple tricks to get started and write with clarity.Tue, 30 Mar 2021 00:00:00 GMThttps://kjellv.com/blog/the-power-of-words/https://kjellv.com/blog/the-power-of-words/Words are powerful. They are more than a symbolic representation of objects or abstract things. Words can make you smile; words can make you love. Words can…Mon, 29 Mar 2021 00:00:00 GMThttps://kjellv.com/blog/creating-a-landing-page/https://kjellv.com/blog/creating-a-landing-page/Tips from marketing experts and the community on creating a landing page that will sell and won’t scare away the readers.Fri, 19 Mar 2021 00:00:00 GMThttps://kjellv.com/blog/why-people-write/https://kjellv.com/blog/why-people-write/An atomic essay that explores the reasons why people write with 10 examples from online writers.Mon, 01 Mar 2021 00:00:00 GMThttps://kjellv.com/blog/writing-advice-guides/https://kjellv.com/blog/writing-advice-guides/The quality of your writing will never be the same again after you read these 18 articles.Sat, 27 Feb 2021 00:00:00 GMThttps://kjellv.com/blog/living-right-now/https://kjellv.com/blog/living-right-now/A reflection about what dogs can teach us about life.Sun, 21 Feb 2021 00:00:00 GMThttps://kjellv.com/blog/inbox-zero/https://kjellv.com/blog/inbox-zero/Do you dream of inbox zero but always have 1000+ unfinished emails? I don’t. Dealing with the idea that I might be missing an important email or might fail to…Mon, 11 Jan 2021 00:00:00 GMThttps://kjellv.com/blog/new-years-resolutions/https://kjellv.com/blog/new-years-resolutions/What will you change next year? Already making your New Year’s resolutions? Stop now. They don’t work. Start making changes now.Tue, 29 Dec 2020 00:00:00 GMThttps://kjellv.com/blog/to-do-list-calendar-hybrid/https://kjellv.com/blog/to-do-list-calendar-hybrid/Struggling with a to-do list or calendar? Use this hybrid approach with extra benefits.Sat, 14 Nov 2020 00:00:00 GMThttps://kjellv.com/blog/productivity-lessons-from-journaling/https://kjellv.com/blog/productivity-lessons-from-journaling/By keeping a journal I learned a thing or three about productivity. I explore the benefits of breathing, focus and avoiding social media.Sat, 24 Oct 2020 00:00:00 GMThttps://kjellv.com/blog/changes-become-productive/https://kjellv.com/blog/changes-become-productive/I analysed how I was spending my time and how it affects my productivity levels. I decided to make three changes to become more productive.Wed, 14 Oct 2020 00:00:00 GMThttps://kjellv.com/blog/talks-about-flow-state/https://kjellv.com/blog/talks-about-flow-state/Very short and applicable tips about flow based on some of the best talks about flow state. Learn to induce a flow state.Sat, 26 Sep 2020 00:00:00 GMThttps://kjellv.com/blog/live-with-the-bare-minimum/https://kjellv.com/blog/live-with-the-bare-minimum/Try to live with the bare minimum for a day. Prepare yourself for the worst to find out that it’s likely not as bad as you’d expected.Mon, 21 Sep 2020 00:00:00 GMThttps://kjellv.com/blog/easy-time-saving-hacks-1/https://kjellv.com/blog/easy-time-saving-hacks-1/Use these three easy time-saving hacks to boost your productivity. Browse faster, communicate more efficiently on Whatsapp and watch more videos in less time.Mon, 27 Jul 2020 00:00:00 GMT