Website & social copy
for businesses
with big dreams

I’m just as invested in your success as you are.

20+ happy clients such as:

I write website copy that ranks in search engines and converts your visitors

2.000 + monhtly visitors in Belgium. 50+ top-3-ranking keywords. Average of 2.5 conversions per day for Bouwadviseur.

What clients say

“Great work. He gives good advice and successions.”

eefke bodt

“Good communication,
good quality Dutch SEO text!”

Pim de kloet – BOUWADVISEUR

“Kjell is my second pair of eyes. He makes my copy stand out even more.”

Eveline Debouvere – Content

My Portfolio


SEO Landing Pages

For the home improvement website,, I’ve written over 300 SEO landing pages in Dutch.

At the start of this project, I was in charge of writing the content after receiving a briefing with outline and keyword research. However, since early 2021, I’ve been put in charge of the briefings too and so I deliver full SEO content for the website.

Read the report for more information about this project and my involvement in writing 40+ top-ranking keywords for the Belgian market.

The Finishers Club/Calmachiever

Coaching & Productivity Content

This is an English project for an Indian company. I’ve written landing page copy for an accountability coaching program and social media content for the country’s only certified GTD coaching provider.

My oWn

Product Descriptions

MY Own is a Belgian producer of locally-made side tables. For this project, I’ve written SEO-optimised content for the Dutch online retailer The goal is to rank high on the website’s internal search as well as in other search engines. Sales of this product are targeted to the Belgian market.


Fintech Content

For this project, I started with a review of the Dutch Home page. Now, I’m writing SEO-optimised content via for a British prepaid card issuer. The content is targeted at the Dutch market.

On top of that, I’m writing ad content for Google, Facebook, LinkedIn and Twitter.

Report will follow.

“I am hiring Kjell for SEO-content for a big website. On average, he writes 4 Dutch texts per week for me. He is reliable, flexible and the quality of his texts is great.
Highly recommended!”

Pim de Kloet, Bouwadviseur