Portfolio
Some companies I've blessed with my words
These aren’t the only ones, though. You can see the full* client list here.
(*ok, ok. It doesn’t include some ghostwriting clients for privacy reasons. You know how it goes.)
And some people who blessed me with theirs




















But what you really want is proof of work, right?


Soldo
Dutch content & ad specialist


















Winwinner
Website copy and CRO
Winwinner, one of Belgium’s leading crowdlending platforms, hired me to write copy for their website rebrand.
After thoroughly auditing their existing website, I worked with Valued to write copy for the new home page and the main landing pages.
Additionally, I optimised several of the supporting content pagesd
Xenn
B2C website copy and CRO
Xenn is a new tool to track energy consumption. I was part of a small task force that developed the website and positioning of this tool.
I wrote all the website copy which was also used as inspiration for email and ad campaigns.
The website was created in January and launched in February. Within the first four weeks, Xenn registered 553 signups from 5000-ish website visitors— a conversion rate of 11%.
Even more impressive was the email response rate. Over 50% of the people who signed up responded to a survey attached to the opening email.


MY Own Products
Website design and copy
MY Own Products is a small local table producer. The owner is a friend of mine, whom I helped with a simple website.
The Carrd-designed website is mainly intented to inform resellers of the tables’ specifics. There’s no webshop but interested buyers can buy products via a simple contact form.
And a few links
Some bylines
A couple of podcast appearances
- The Palmer Files episode 55: Writing, Reading and Coffee with Kjell Vandevyvere — 5 October 2021
- Freelance Factory by Puzzl: Breakup & Breakthrough with Kjell — 25 March 2022
- Coffee & Pens: Podcast host — September 2021 - March 2022
- The Tech Startup Show by Charles Calzia E6: Freelance writing with Kjell Vandevyvere — 19 June 2022
- Be Impactful (MAG's Mind) S2E3: Don't let the influencers drive you crazy! — 14 October 2022
And other honourable mentions
- The Embedded Entrepreneur — Arvid Kahl (audio) — Book published on 15 May 2021
- Use Twitter Meaningfully — Kevon Cheung — Course launched on 4 August 2021
- LatamList Espresso Episode 89 — Podcast published on 5 April 2022
- The challenges of working remotely — Blog post on 6 July 2022
- Remote vs. Nomadism — Slite blog, posted in September 2022
- Great Founders Write — Book published on 19 November 2022