Some companies I've blessed with my words

These aren’t the only ones, though. You can see the full* client list here.
(*ok, ok. It doesn’t include some ghostwriting clients for privacy reasons. You know how it goes.)

And some people who blessed me with theirs

But what you really want is proof of work, right?

Aspire founder academy

Aspire App

Blog editor & project manager

I worked in close partnership with the marketing team to create a brand-new blog for founders and entrepreneurs. I oversaw the quality of four writers, managed the project and wrote copy for social media.

"Kjell is one writer who will work with me on every project I take up provided my clients can afford him. His work would always exceed my expectations and I could be at peace about not having to edit anything before publishing. While managing brand and content for one of the top 10 startups in Singapore, I brought him as the editor to project manage content and process for a blog meant for startups. He created a style guide, oversaw 4 writers, defined posting structure and delivered a proud output."
Rahul Chawra
Branding Consultant


Dutch content & ad specialist

For this project, I started with a review of the Dutch Home page. Now, I’m writing SEO landing pages and blog posts for the Dutch market via frase.io. On top of that, I write ads for Google, Facebook, LinkedIn and Twitter Soldo is one of Europe’s fastest-growing fintech companies. In 2019, they raised a $61 million Series B, the largest round of funding ever secured by a pay and spend automation company.
"Kjell is great at writing and making recommendations for Dutch content and best practice for content in the Dutch market. I'll continue using him for future projects."
Customer Acquisition Team


Website copy and CRO

Winwinner, one of Belgium’s leading crowdlending platforms, hired me to write copy for their website rebrand. 

After thoroughly auditing their existing website, I worked with Valued to write copy for the new home page and the main landing pages.

Additionally, I optimised several of the supporting content pagesd


B2C website copy and CRO

Xenn is a new tool to track energy consumption. I was part of a small task force that developed the website and positioning of this tool. 

I wrote all the website copy which was also used as inspiration for email and ad campaigns.  

The website was created in January and launched in February. Within the first four weeks, Xenn registered 553 signups from 5000-ish website visitors— a conversion rate of 11%. 

Even more impressive was the email response rate. Over 50% of the people who signed up responded to a survey attached to the opening email.

My own products home page

MY Own Products

Website design and copy

MY Own Products is a small local table producer. The owner is a friend of mine, whom I helped with a simple website. 

The Carrd-designed website is mainly intented to inform resellers of the tables’ specifics. There’s no webshop but interested buyers can buy products via a simple contact form. 

Just going to boast with some certificates now