Content strategies to rank in search engines and convert visitors

Clients include

This is what they say

SEO Landing Pages for Bouwadviseur

Bouwadviseur homepage

For the home improvement website,, I’ve written over 300 SEO landing pages in Dutch between November 2019 and November 2021.

At the start of this project, I was in charge of writing the content after receiving a briefing with an outline and keyword research. However, since early 2021, I’ve been put in charge of the briefings and keyword research too. Below, you’ll see some of the best-ranking pages. Mind that I wasn’t in control of other SEO practices, such as link building and website speed.

Dutch landing page testimonial

Pim De Kloet

Pimterest / Bouwadviseur

“I am hiring Kjell for SEO-content for a big website. On average, he writes 4 Dutch texts per week for me.
He is reliable, flexible and the quality of his texts is great. Highly recommended!

Aspire founder academy
Aspire App

Blog Editor & Social Media Copywriter

I worked in close partnership with the marketing team to create a brand-new blog for founders and entrepreneurs. I oversaw the quality of four writers, managed the project and wrote copy for social media.

The Finishers Club/Calmachiever

Coaching & Productivity Content

This is an English project for an Indian company. I’ve written landing page copy for an accountability coaching program and social media content for the country’s only certified GTD coaching provider.


Fintech Blog & Ads

For this project, I started with a review of the Dutch Home page. Now, I’m writing SEO-optimised content via for a British prepaid card issuer. The content is targeted at the Dutch market.

On top of that, I write ad content for Google, Facebook, LinkedIn and Twitter.

Adesola Ajilogba

SEO Manager — Soldo

“Kjell is great at writing and making recommendations for Dutch content and best practice for content in the Dutch market.
I’ll continue using him for future projects.”

Writing Samples

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