- Alex Bustamante is an Englishman I met in Bolivia, where we both taught English at the same school for a while. He does a lot of work on men’s mental health, and he’s one of the wisest people I know to talk things through with.
- Ali Sahlolbei works with me at Willow and has the best work ethic I’ve ever seen. He never seems to sleep, and he’s somehow on top of more things at once than seems possible.
- Amer Sikira builds websites for startups and SaaS founders. We once tried to launch a website agency together, Poppy Websites. It never took off and we went our separate ways again, but we’ve stayed in touch. He’s also the kind of reader every writer hopes for: he once messaged me to complain that he’d lost a whole evening to my blog.
- Ben Putano wrote Great Founders Write, and I got to edit it. We met on Twitter, and he was one of the first five people I pitched for my podcast. He said yes.
- Douwe Wester turns go-to-market for B2B SaaS founders into frameworks you can use, starting from your best customers. Makes the best LinkedIn infographics.
- Ellen De Geyndt and I go back to university: we did our Erasmus together in Castellón de la Plana. Today she’s the CEO of AlfaSent, a Ghent University spin-off that uses AI to read the emotions in customer reviews and feedback. She built the first prototypes herself, as a linguist who taught herself to code.
- John Paul Hernandez was one of the first people I met online, on Twitter. I learned a lot from him about writing, and about running your business as a freelance writer, and he’s one of the most supportive people I know.
- Jona Koekelcoren is a friend of a friend, and one of the smartest, most down-to-earth people I follow. He went from marketing to chief revenue officer at OpenTheBox, and is now working on his own project.
- Laurens Nys taught me a lot about AI, and about setting it up for go-to-market in particular. He goes a lot deeper than that these days.
- Loki Kapoor-Parsons and I met on the Arsenal gap year. Later we built Top Three Guide together remotely while I lived in Bolivia, long enough to invent our own system for labelling voice notes. He’s a natural content creator: he grew his TikTok past 210,000 followers in two years, and you’ll find him on Instagram and now LinkedIn too.
- Ludwig Dumont is the CEO and founder of Willow, a social media platform for professional-services firms, where I’ve run marketing for more than two years. Ludwig is a great entrepreneur to follow: down to earth, open and transparent, and resilient when the journey gets tough.
- Mike Lamb and I met through a writing cohort’s group chat, and it turned into regular chats about life and writing.
- Nat Miletic is someone I know from Twitter, and the person I’d follow for web design. He’s run Clio Websites, a web design agency in Calgary, since 2007. I wrote for his blog across a string of projects, and he helped me a lot with SEO and WordPress. He’s still a great source on both, AI or not.
- Rahul Chawra gave me some of my first real writing work after we met on Twitter. The Aspire job came through him, I did more work for him after that, and we’ve stayed in touch since. There aren’t many people whose opinion on marketing I value more.
- Stephane Maes is a friend of a friend I got to know properly at SuperNova in 2025. He’s building Hebbian, a memory layer for a whole company that plugs into whichever AI tools it already uses. He’s an open, honest builder, and I love his resilience.
- Zach Weismann is another friend from Twitter. I’ve been a guest on his podcast and he’s been on mine, and I always enjoy our chats. I love what he’s building with The Impactful, a community and agency for people doing climate and social-impact work.
The idea for this page comes from slashfriends.org, which keeps a directory of pages like it.